Apparel Company Fit with $211,335 Fine for Fake "Made in USA" Claims

Lions Not Sheep sells merchandise through social media, on Amazon, and on Etsy. It has described itself as a lifestyle brand that allow customers to “show people it’s possible to live your life as a LION, Not a sheep.” The company and its owner Sean Whalen pitched their politically-themed hats, tees, sweatshirts, etc., with claims that their merchandise was “Made in the USA,” “Made in America,” and “100% AMERICAN MADE.”

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Complying with the FTC rules can be complex and some manufacturers run afoul of the rules through ignorance, not the intent to deceive. I am pleased to announce that my business, Agathon Associates, offers a "Made in U.S.A. Certification" service. Manufacturers desiring to make a Made in U.S.A. claim can have me evaluate their manufacturing process and certify that under the FTC rules they can honestly say "Proudly Made in the U.S.A."