According to court documents and statements made in court, between 2021 and 2024, Melissa Cruz conspired with others to sell counterfeit clothing, luxury and designer handbags and purses, and jewelry bearing counterfeit trademarks to customers across the U.S., some of which she imported from outside the U.S. She used Facebook to conduct live shows during which she showcased, advertised, and sold the counterfeit goods. In total, Cruz and her co-conspirators made more than $4 million in gross sales for the counterfeit merchandise through various electronic peer-to-peer payment services including CashApp, Paypal, and Venmo.
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