The study will engage progressive retail brands as well as global supply chain leaders in the outdoor, fashion apparel and home furnishings markets. Denine Woodrow states, "the wool industry continues to be challenged by the difficulty in developing traceable sourcing practices and supply chains outside the basic commodity markets. Wool is a natural fiber with many technical attributes that are attractive to end use products. We aim to determine the feasibility of sourcing, supply and marketing of environmentally differentiated wool. We are excited about the opportunity to work on this project with NatureVest and leaders in the wool industry."
The project commenced on December 18, 2014 and is expected to be finalized in March of 2015.