Sterlingwear of Boston is in its third generation of leadership and is truly an All-American story of success. The company was started as Viking Clothing in 1965 by Lorenzo Fredella and his two sons, Frank and Anthony. At that time, the primary work consisted of cut and sew operations for other clothing manufacturers and retailers. In 1968 they were contacted by the U.S. Government to produce peacoats for the U.S. Navy. The contract to produce peacoats propelled the company into a new and very successful direction. For close to 50 years, Sterlingwear of Boston has produced the peacoat for the U.S. Navy, as well as, other outerwear and dress uniforms for all branches of the armed forces. The decision to start offering a commercial line of outerwear was formulated in the year 2000 and has since expanded to include e-commerce, wholesale, and retail store outlets.
Fidelity Sportswear also has strong family ties dating back over 70 years. The day to day operations of Fidelity will continue to be managed by brothers Gerald and Stewart Webber. “We look at this merger as a great opportunity to expand our product offering to our customers and to provide the world with outstanding outerwear. We are very fortunate to have found such a great partner in Sterlingwear of Boston. Frank Fredella and his family will continue the rich traditions that we both share” said Gerald Webber, owner of Fidelity Sportswear.
For more information visit Sterlingwear’s website at www.sterlingwear.com or contact Jack Foster, Director of Marketing at 617-567-6465