Wednesday, January 13, 2021

AATCC Announces 2021 "Fashion Evolution" Student Merchandising Competition

2021 C2C Student Merchandising Competition
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AATCC Announces
2021 "Fashion Evolution"
 Student Merchandising Competition

Submit Entry


This year’s theme, Fashion Evolution, showcases AATCC’s Centennial—the Association’s 100th Birthday!  The theme for AATCC’s Centennial celebrations is “Celebrating a Century—Focused on the Future!”

Fashion Evolution will mirror that theme. From the 1920s, when AATCC was founded, to the present day, students will be asked to choose a decade from the last 100 years and market reinvented fashions for the 2020 decade focusing on one or more of the following:
  • fit/sizing for various body types
  • sustainable fashion
  • personal protection
  • new textile materials/technology

Students will be asked to:  
  • Develop and describe the marketing plan and merchandising plan and products for an integrated apparel line.
  • Research one chosen decade and related apparel products from that time period.
  • Describe a reinvented fashion for the 2020 decade incorporating a focus area that creates a modern approach.
  • Consider how the selected focus area makes the apparel line more relevant or marketable today.
  • Explain how the product line is unique.
  • Describe what aspects from the selected decade were chosen and what in your product line makes them reinvented for the future.
Entries due April 20, 2021
Submit Entry and Review Guidelines


  • 1st place earns US$1000 from AATCC and US$300 from Farhan Patel
  • 2nd place earns US$750 from AATCC
  • 3rd place earns US$250 from AATCC

Faculty Note

AATCC announces this competition during the summer anticipating that textile, apparel, fashion, business, marketing, and merchandising faculty will incorporate it as a project for their fall and/or spring curriculum. Faculty members are encouraged to assist students with the coordination of teams and resources, and to act as liaisons with AATCC for this competition.


Contact Manisha Patel at 

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