This year’s theme, Fashion Evolution, showcases AATCC’s Centennial—the Association’s 100th Birthday! The theme for AATCC’s Centennial celebrations is “Celebrating a Century—Focused on the Future!”
Fashion Evolution will mirror that theme. From the 1920s, when AATCC was founded, to the present day, students will be asked to choose a decade from the last 100 years and market reinvented fashions for the 2020 decade focusing on one or more of the following:
- fit/sizing for various body types
- sustainable fashion
- personal protection
- new textile materials/technology
Students will be asked to:
- Develop and describe the marketing plan and merchandising plan and products for an integrated apparel line.
- Research one chosen decade and related apparel products from that time period.
- Describe a reinvented fashion for the 2020 decade incorporating a focus area that creates a modern approach.
- Consider how the selected focus area makes the apparel line more relevant or marketable today.
- Explain how the product line is unique.
- Describe what aspects from the selected decade were chosen and what in your product line makes them reinvented for the future.
Entries due April 20, 2021
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