This year’s theme, Fashion Evolution, showcases AATCC’s Centennial—the Association’s 100th Birthday! The theme for AATCC’s Centennial celebrations is “Celebrating a Century—Focused on the Future!”
Fashion Evolution will mirror that theme. From the 1920s, when AATCC was founded, to the present day, students will be asked to choose a decade from the last 100 years and market reinvented fashions for the 2020 decade focusing on one or more of the following:
- fit/sizing for various body types
- sustainable fashion
- personal protection
- new textile materials/technology
Students will be asked to:
- Develop and describe the marketing plan and merchandising plan and products for an integrated apparel line.
- Research one chosen decade and related apparel products from that time period.
- Describe a reinvented fashion for the 2020 decade incorporating a focus area that creates a modern approach.
- Consider how the selected focus area makes the apparel line more relevant or marketable today.
- Explain how the product line is unique.
- Describe what aspects from the selected decade were chosen and what in your product line makes them reinvented for the future.
Entries due April 20, 2021
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- 1st place earns US$1000 from AATCC and US$300 from Farhan Patel
- 2nd place earns US$750 from AATCC
- 3rd place earns US$250 from AATCC
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AATCC announces this competition during the summer anticipating that textile, apparel, fashion, business, marketing, and merchandising faculty will incorporate it as a project for their fall and/or spring curriculum. Faculty members are encouraged to assist students with the coordination of teams and resources, and to act as liaisons with AATCC for this competition.
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Contact Manisha Patel at patelm@aatcc.org
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