The American Flock Association, which represents flock manufacturers and their suppliers throughout North America, today formally launched Flock 4.0, a communications & marketing program designed to highlight the many innovative ways that manufacturers are using flock to add value to a new generation of products.
Historically, flock has been seen as a design element that can enhance the appearance and hand of consumer goods. But today’s flock technology and end products are not ‘old school.’
Flock 4.0 underscores the fact that flocking can do - and is doing - much more. This includes, but is not limited to, using flock in new electric vehicles to reduce sound, rattles, echoes, and windshield glare. Flocking is also applied to boats to improve speed and save fuel, and can be used as a thermal isolator, or added to car floor mats for slip resistance.
“From absorbing sound, heat, and light to adding flame retardancy and antimicrobial qualities, today’s flock offers an unlimited number of solutions ready to solve challenges in a variety of industries,” said Steve Rosenthal, Managing Director of AFA. “Through Flock 4.0, we’re letting the world know about the many unique ways flock can add value to a vast number of products.”
As part of Flock 4.0, AFA has introduced a new website, logo, and tagline. The AFA website underwent a complete redesign and is easy to access and navigate on any smart phone, iPad, laptop, or desktop computer. The logo and tagline have been updated, but still reflect the design elements people have come to know and associate with the North American flock industry and AFA.
More information at www.flocking.org.
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