April 23, 2026, The American Sheep Industry Association (ASI) has secured $600,000 in funding through the USDA Foreign Agricultural Service (FAS) under the America First Trade Promotion Program (AFTPP). The AFTPP is a competitive, cost-share program designed to help U.S. agricultural organizations develop and diversify export markets through targeted marketing and promotion activities. The program supports initiatives that build demand, strengthen trade relationships and open new opportunities for U.S. commodities overseas.
“This investment reflects ASI’s ongoing commitment to making sure the U.S. wool industry remains competitive in the global marketplace,” said Ben Lehfeldt, ASI president. “Programs like AFTPP are critically important because they allow us to build demand for American wool, develop new markets, and ensure our producers have long-term opportunities for growth.”
Through the AFTPP funding, ASI will implement targeted international marketing and promotion efforts aimed at increasing global awareness of American wool and expanding market access.
No comments:
Post a Comment