The American Apparel and Footwear Association submitted comments to the Office of the United States Trade Representative recommending platforms and marketplaces – including Facebook and Instagram – for Notorious Market designations.
AAFA cited significant increases in the availability of counterfeit products via social media in its submission for the 2021 Special 301 Out-of-Cycle Review of Notorious Markets. In particular, AAFA highlighted industry concerns with Facebook’s platforms — including not only Facebook but also Instagram and WhatsApp — which are being used by counterfeiters to advertise and sell fake goods. This is the second time AAFA has highlighted Facebook in its submission for the Office of the U.S. Trade Representative’s (USTR) Notorious Markets report, and follows increased focus on the role of social media in facilitating the sale of counterfeits online. Earlier this year, AAFA released a report “Dupe Influencers: The Concerning Trend of Promoting Counterfeit Apparel, Footwear, and Accessories on Social Media” with analysis of the alarming behavior that has generated millions of views, likes, and shares of content directly related to the advertisement and sale of counterfeit goods online.
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